No-Cost Coaching for
West Virginians

Families statewide have access to state-funded mental health and wellness coaching, thanks to a partnership with
the West Virginia Department of Education and the Cook Center for Human Connection.

This hub provides administrators with tools to share, promote, and access these services.

Parent Coaching

Staff Guidance

Confidential, one-on-one coaching for parents and caregivers. Families can schedule sessions with trained professionals to receive personalized guidance on building stronger relationships and supporting their child’s well-being.

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Personalized guidance and support to help staff grow, stay resilient, and thrive together. Staff Guidance delivers a robust platform built for expert mentorship and designed specifically for burnout, retention, compassion fatigue, and personal growth.

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PARENT COACHING
FROM PARENTGUIDANCE.ORG

What is Parent Coaching?

Coaching is a virtual service where parents and caregivers can meet weekly or bi-weekly with a coach trained in cognitive behavioral coaching to address parent and personal mental health concerns to drive successful outcomes.

Coaching offers a flexible, judgment-free way for individuals to grow personally and collectively.
Coaching is confidential, anonymous, and follows HIPAA best practices.

Learn Foundational Skills to:

Navigate challenges together with effective strategies.
Recognize and meet their child’s basic needs for a positive future.
Build secure attachments to create a safe environment.
Understand key elements of emotional growth at every stage.

Coaches help individuals set goals, track progress, and offer encouragement
every step of the way!

Who is Coaching For?

Everyone can benefit from a coach, and it’s perfectly suited for any unique situation.

Coaching especially meets the needs of parents, caregivers, and staff members who may be
unable to meet with a trusted advisor due to reasons like:

Lack of insurance or resources
Long waitlists for therapists
Distance to mental health providers
Limited time due to work schedules
Concerns about stigma or judgment

What West Virginians Are Saying:

"This coaching has changed how I see my son. I used to wonder what was wrong with him — now I understand who he is. It’s helped me become more patient, more aware, and it’s improved how we communicate as a family. The guidance I’ve received has truly been life-changing."

-WV Parent

"It’s not just been helpful as a parent — I’ve used what I’ve learned in coaching with the brand-new teachers I support at work. The process lets me choose what works for my family while being gently guided by someone who understands. It’s been powerful both at home and professionally."

-WV Principal

"What I love most [about coaching] is that I get to come up with what works best for our family — but I’m being guided through it. It’s not someone telling me what to do; it’s someone helping me figure it out in a way that fits us. That approach has completely transformed how I support my son through his anxiety, and it’s made a huge difference at home."

-WV Parent

"Do it. Do it yesterday. This isn’t a program where someone tells you what to do — they meet you where you are and help you find solutions that actually work for your family and your child. Just absolutely do it."

-WV Parent

How Do Individuals Get a Coach?

In just five minutes, individuals can start this valuable journey and choose the days and times that best fit their lives.

1. Enroll at ParentGuidance.org
2. Schedule the First Call
3. Download the Mobile App or Use Your Browser

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STAFF GUIDANCE

The Right Guidance, Right When You Need It

When your staff feel supported, they perform at their best. Staff Guidance delivers expert mentorship and personalized support to help them grow, stay resilient, and thrive together.

When People Feel Supported, They Stay and They Thrive

Grow and Retain Great Staff:
Self-guided mentorship builds morale, improves performance, and deepens long-term commitment
Proactively Prevent Burnout:
On-demand, accessible support protects well-being and reduces turnover
Strengthen School Culture:
Practical tools improve communication, resilience, and teamwork

Expert Mentorship for Every Employee, at Every Level

Immediate Support, Long-Term Growth
Address challenges like burnout, retention, and compassion fatigue
Process stress, gain clarity on big decisions, and move forward with confidence
Personalized support builds confident, capable, and connected staff ready to face each day

Get Started with Staff Guidance

Go to StaffGuidance.org
Select "West Virginia" and Your District; Click “Register”
Create Your Account and Download the App
Start Exploring; Call, Chat, or Connect for Guidance Anytime, Anywhere

What's Included: 24/7 Mentorship, Insight, Confidence

The Care Team	Digital Mind of Dr. Skinner	Monthly Learning Content
Licensed professionals offering 1:1 coaching, assessments, and curated roadmaps	24/7 AI-powered support built from decades of clinical expertise and thousands of hours of therapeutic insight	Fresh perspectives to inspire growth, wellness, and resilience

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Other No-Cost Family Resources for West Virginia Families

ParentGuidance.org offers no-cost, 24/7 on-demand resources including over 70 clinically backed courses and an Ask a Therapist Q&A video library, where licensed therapists respond to real questions from parents and caregivers.

These self-guided tools are accessible to all families, helping support meaningful conversations at home.

Help your families find these resources by adding the ParentGuidance medallion to your district website: